Converse of all people is an American company for sports shoes which was founded in 1908 in Massachusetts. In 1910, the Converse Rubber Shoe Company manufactures only 4,000 units.
The flagship of the company, the famous Converse All Star was originally intended to practice basketball and existed only in black.
Thanks to Chuck Taylor, a famous basketball player in the NBA that the Converse shoes on the ground in 1918, the All Star will become popular.
In 1923, basketball gives even her name: his signature appears on the logo of the shoe now known as the Converse All Star Chuck Taylor. Since this model, which still exists today, has remained an icon of fashion and pop culture.
The famous sports shoes and clothing several generations of U.S. Army as a whole was provide by Converse.
In the 50s, the basketball enters the city through the actor James Dean. In 1984, the Converse All Star is the main sponsor of the Olympic Games.
Yet the success of the faltering converse over the years. Although still scope, it is gradually relegated to a regular basketball.
Renewed popularity
In June 2003, the Converse company was purchased by Nike at a price of 269 million euros.
It is without doubt that Nike has saved the legendary Converse basketball, giving him a second youth.
The Converse company was experiencing huge financial difficulties, with sales reaching only 200 million dollars in 2002 (against $ 9.9 billion for Nike this year).
Almost immediately after the acquisition of the brand, the Converse are back on center stage during the 2003-2004 season.
In a scene from the film Marie Antoinette out on the big screen in late 2006, Sofia Coppola has even created deliberately anachronistic, showing a pair of All Star in the wardrobe of the young queen.
The reasons for success
Since its inception, Converse has developed its range of models: the famous Chuck Taylor All Star were declined in different colors, different designs and different types. Other models of Converse, they may also include Jack Purcell, One Star or the Varvatos.
This variety of colors (plain or colored), material (leather or fabric) and forms (low, rising high, boots, lined) justifies the renewed interest in this legendary shoe.
Rejuvenated or restyled, the Converse All Star adapt to all styles and Shoe both the male and female, including children.
You may know others great shoes history and their lovely product by following this Markenschuhe.
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